Shooting the Seventy Plus

While it is far from finished, I’ve just started making some good progress on a small web site for a photography project being run by local family photographer Lindsay Wakelin.

The site is to display the portraits of those who are now over 70 years old, with a view to having them seen in a different light and not just ‘that old guy in your way’.

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If you live in the Colchester area (or are happy to travel) then contact Lindsay and she can talk you through what she’s doing – it’s free and she’ll even provide you with a high-quality digital portrait you can get printed, send to friends and family via email or just use on your Facebook account.

Your portrait will also be listed on the seventy plus web site and posted on Twitter.com/seventypluscouk

Google AdWords: Ad Rotation

If you are just starting a new campaign with multiple untested ads, set the option under ‘Ad delivery: Ad rotation, frequency capping’ in Settings to ‘Rotate evenly: Show ads more evenly for at least 90 days, then optimise’.

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This should evenly display your ads before applying what’s learnt to the campaign. I’d hope this would stop short term weird behaviour dictating how a whole campaign will be run.

For instance, I started a Product Photography campaign a few days ago. It has about 10 ads running with some explicit to a particular industry and some quite broad:Screen Shot 2014-06-05 at 14.29.58

I would have expected the broad Product photography ad to have been more applicable in more places, but I’m guessing at some point someone clicked on the Industrial photography ad and as a result Google has decided that the ad should be shown more often.